Amsterdam Fashion Week began in 2004 as an initiative to put Amsterdam on the map as a vibrant and international city of fashion. The biannual event, which takes place in January and July, has been its tenth anniversary in January 2014.
The organzation has three values which forms the pillars of the organization: Connect, Grow and Celebrate. Connect stands for the aim to clear the gap between commerce and creativity, Grow stands for aim to point out the Netherlands fashion industry on international level and Celebrate stands for the fact that we have to celebrate the fashion talent in the Netherlands.
Amsterdam Fashion Week organizes a varied program on the Westergasterrein for the catwalk program and at various locations across the city. The program consists of several components: the official catwalk program, the public program (Downtown), the program for business and designers (Business Programme) and the program for talent and innovation (Fashion LAB).
Twice a year the Amsterdam Fashion Week forms the center of the Dutch fashion world with a full program of fashion shows, trade fairs, presentations, lectures and parties. Therefore Amsterdam Fashion Week is the platform for fashion professionals and consumers in the Netherlands.
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This post is also available in: Dutch